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Email lists would be one of the things you might feel like you can skip when starting your own business. If you’ve patronized various small enterprises in the past, you’ll be more than aware that the emails they sent out hardly ever get opened by lots of recipients. So why should you give it a shot?

Some folks might think that email marketing is an unnecessary effort but it’s not exactly true. With the best techniques and the right audience, it will help your small business grow. Creating a newsletter may seem tedious but it’s not always the case, especially once your venture starts benefiting from this marketing campaign.

If you need more convincing, here are a few good reasons why having an email list will benefit your small business.

There are higher odds of conversion from email lists.

In many occasions, previous customers are the ones that get included in email lists. They opt to receive your emails after making a purchase and becoming satisfied with your services or products. This is why you can be assured that your email list members are already interested in what you can offer.

Because of this, you can also expect repeat orders and transactions from the members of your email list. Since they have already proven your good business practice, they’re more likely to patronize your offers again.

If you’ll even offer amazing exclusive deals for your list subscribers, you can expect more return customers. With the established relationship you have with these customers, it’s going to be more likely that they’ll become repeat customers if you’ll provide special offers to them.

You can reach more people on a relatively personal level through emails.

Using emails is way different from promoting through social networking sites or your website. It’s more personal even if you’re sending out a relatively generic message. It’s still considered as a personalized connection, especially since you’re reaching out to them about something that they’re already interested in.

It can help you build relationships with your customers.

Email lists may have once felt impersonal but with the changing of times, it has evolved into a more intimate form of communication. As people stay connected online, emails are now more instant and convenient to use that they’re now constantly used to reach other folks.

With this, it’s easy to see why businesses should look at it as an excellent tool to stay connected. It’s not too personal that customers feel like they’re being harassed to avail of something but it’s also not too impersonal that makes brands feel like they’re unreachable. Some even go as far as saying that email lists help give brands a more human feel to them, making them easier to trust.

As a small business, establishing a personable approach is integral to your growth. It sets you apart from bigger businesses. Lots of today’s consumers like this trend as it feels more transparent and reliable.

You can achieve all of these with the right email marketing techniques, so this method can really be worth a try.

Email lists are private.

Sometimes, some people are interested in your brand but aren’t really too keen on letting everyone know about it. It doesn’t even matter whether you’re in a particularly controversial industry or not, some people are just not too eager to let others know about the brands they like.

Email lists and newsletters can function as an alternative to social media pages because they will help these folks keep up with your updates in private. Their profiles don’t have to show up in your public follower lists but they can still know what your brand is up to. It’s a win-win for both sides since you’ll still get to keep interested parties without a fuss even if they’re not willing to go public with their interest in your offerings.

Measuring the effectiveness of email lists is easy.

There are tons of ways to measure the effectiveness of your digital marketing efforts. Google Analytics is at the top of this list as it is a pretty comprehensive and easy-to-use tool. With an estimate of about 30 to 50 million websites using this Google product, it shouldn’t be surprising that it’s a popular pick.

Despite the effectiveness of different web analytic tools, email marketing will still be preferable to use because it’s very easy to work with. You’ll be able to easily see how many people you’ve emailed as well as how many opened the email and clicked the link. In short, the payoff of your efforts is more easily monitored through this digital marketing method.

This doesn’t mean that you should trade off your other measures and strictly do email marketing, though. Its design actually makes it a more useful supplemental tactic to your overall digital marketing efforts.

With the right promotional measure, it will let you attract more customers.

A lot of newsletters offer exclusive deals for its subscribers every now and then. Subscribers, in exchange, spread the word to other interested parties in social media groups and other online hangouts.

As a result, more people are enticed to sign up with such email lists so they can take advantage of the said deals as well. And this is just one of the best email marketing techniques to attract more subscribers and customers.

Of course, you don’t have to feel compelled to offer deals all the time just to grow your list. In many occasions, great content is enough to make people stay and draw new people in. You just really need to make sure that your email marketing campaign is top notch and you can be sure that it will help your small business grow.

Email lists can help better establish your branding.

It’s crucial that you establish your branding as a small business. Doing so will help you become more distinguishable, unique, and recognizable in the sea of ventures online and offline. If you’re able to do this, you can create a loyal following and help you attract more loyal customers that can help sustain your operations.

Email marketing can help boost your social media efforts.

If you’re doing a social media drive as a part of your general digital marketing campaign, you should also try to do email lists. Aside from being an alternative to it, as mentioned above, your list subscribers can also be your core following on your social media pages.

Most folks invite their email lists to follow them on social media as well as to like and share their posts. Such invitations can prove to be effective especially if you already have a good relationship with your list members. Once your followers feel like insiders to your small business, they’ll feel compelled to promote your enterprise as well.

This, of course, will be very beneficial to your venture since you already got real people vouching for your services. It can then help you attract more new customers and followers to further the growth of your brand.

Business First, Email List Later

A common mistake a lot of budding entrepreneurs make is that they aim to start an email list first before they launch their ventures. While this could work for some people, this technique can’t guarantee the best results for everyone.

Email lists are born out of trust. The people in your list trusted you enough to give you their email addresses, confident that you won’t send them anything unrelated. This is why it’s easier to get customers to sign up after they’ve already used your services or bought anything from you.

Trying to get a customer’s trust before you even launch your business is hard because they know nothing about you yet. And with the ever-present privacy concerns, you can’t expect people to give away their details that easily.

This can make it nearly impossible to build an email list before you launch your small business. Not a lot of people will look forward to your special offers if they don’t know what they can expect from you just yet.

So while it might seem like a good idea to build an email list to lay down the groundwork for your small business, it’s not a surefire way to get the ball rolling. If you opt to do this, it might take a while for you to start operating your enterprise. The long wait can also affect your reputation and lose the interest you’ve already started to work up.

It might be scary to start your small business with no to minimal buzz, it can still be a better way to go about it than wait for your email marketing measures to gain traction first. You can generate buzz along the way anyway, so you shouldn’t worry about having a humble beginning.


It’s perfectly understandable to feel torn between social media and email marketing. However, for best results, doing both is recommended. With the right techniques, these two approaches will certainly help boost the standing of your small business so make sure to give them a shot.