If you’re here, you would already know that setting up a website is important for your small business. With a large chunk of the population using the internet to find what they need, not being online will keep your business from reaching its full potential.
However, setting up a website is not enough. It should also be effective and useful if you want to make the most out of it. With the right techniques and features, you can turn it into a tool that can help your small enterprise grow even while you are not online.
Building Your Website Right
Aside from a good design and content, the elements of your website play a huge role in its success. The very pages that you’ll add to it can help boost your site’s usefulness in your promotional efforts. Depending on their configuration, they can serve various purposes in your online marketing campaigns.
Which pages should you make sure to add to your site, then? Here are a few that will prove to be advantageous for small businesses like yours:
Your home page is where all of the traffic lands in when a link to your site is clicked or when someone types up your web address into their browsers. As its name suggests, it’s the ‘home’ of your website where visitors should be able to view the most vital information about your business.
However, a home page is also more complicated than that. Some websites technically do not have a homepage and direct traffic directly to their product page instead. As lots of visitors don’t go past the home page, doing this might seem reasonable to many. However, it can also be very confusing for others.
The thing with home pages is that it’s the best place for you to introduce your small business. So skipping this and diving right ahead to presenting your wares is a solid example of hard selling. It’s overwhelming and can put off a lot of potential buyers as well.
This is why it’s crucial that your website has a homepage. With this, you can ease your website visitors into introducing your business and offerings to the public.
Wondering what your Home page should have? Here are a few elements that will help you create an effective homepage:
- Business branding
- Eye-catching graphics
- Attention-grabbing headline and call to action
- An effective and concise explanation of what your business is about
Your website is the best place for you to tell the story behind your small business, so take advantage of it. Share the details that can help you better express your business’ goals and vision as lots of people love to learn the motivation of a tiny enterprise. It makes them more relatable and human in the eyes of consumers which is always a good thing if you want to create lasting relationships with your clientele.
It’s recommended, however, that you don’t elaborate too much on this page unless you feel like it’s absolutely necessary. Oversharing can also turn some people away.
What you shouldn’t skip adding in your website’s About page, however, is your social proof. It’s the best place to establish your brand’s reliability and trustworthiness so make sure to do that.
Next to the Home page, the Contact page is the most important page in any small business website. Its primary purpose is to put your small venture in the map, so you really need this page on your site.
There are two ways how this page will help people locate your business. First is by providing your location and contact information, visitors will easily find out where to find you.
The other is by using search engine algorithms to your advantage. By putting your location and contact details online, search engines can associate your business name to the area. This will then prompt them to add your business to the search results of related terms. As a result, more people in your locale can find you.
Aside from your location, you can also add a way for customers to automatically contact you right in your Contact page. If they don’t want to pick up the phone or open their e-mail to shoot you a message, you can just add a messaging feature right on this page.
This will make it easier for your potential customers and clients to contact you. With this, you can prevent your clients from exerting an extra effort to reach you. This can help ensure that you won’t lose sales just because of a missed connection.
No matter what it is that your small business is offering, it’s essential that you have a dedicated page to feature it on your website. This will help you showcase what your enterprise has in store for interested parties.
By having a Products page, you can easily display your range of products on one page. This will help you point the public in a single direction if they want to know more about what your small business can offer. It will basically serve as a catalog so people can more easily browse your selection and take a pick from what you have in store.
You can also opt to have subpages under your Product page. They can come in handy if you have a good number of products and you want to highlight each in their very own pages.
By having a Services page, you can go into detail about what you can do for customers and clients. You can then establish your range of services and limitations so potential customers can just refer to it if they’re thinking of hiring you.
A good amount of correspondence between the business and customers is spent answering some of the most basic questions. It’s a tiresome but essential part of running a business operation.
If you want to make things a bit more efficient, however, adding a FAQs page in your website would be helpful. Also known as the Frequently Asked Questions page, this should help you address the most popular queries your business gets on a regular basis. So the next time you get asked the same question, you can just provide the link of this page to your customers and they’ll find the answers they need to closely consider your wares or services.
In many occasions, FAQs pages are added later on when businesses start to realize that they need a quicker way to answer questions. If you want to have one on the launch date of your site and brand, you can also opt to do so.
Even if you haven’t received any queries from potential customers yet, you can still round up a few questions that you can add to this page. With some research, you can be sure to find the topics the public are most curious about when it comes to products and services that are similar to yours. Answer them effectively in your site and you can be sure that your FAQs page will be very helpful to everyone.
In the online world, content is king so it’s more likely that you’ll benefit from a content or Blog page than not. In this page, you can further provide more information about your products or services and their many other uses. You can also discuss related topics that can further help readers realize that they need your product.
You can also use this page to provide assistance to the general public. It can function as a useful repository of information. By doing this, you won’t just help those who need answers to their questions but you can also boost the odds of having your business found by more people. It can help you further establish your product’s online presence and increase the recognition of your brand.
Safety and privacy are two pressing concerns when using the internet. Website owners have the responsibility to ensure both, so it’s a must for you to assure your visitors and website users that they can entrust their personal information with you.
Terms & Conditions Page
Noting how and what visitors can do in and with your page is also essential if you want to protect your small business. This is essential to keep yourself and your visitors out of legal troubles.
Crafting this page is quite tricky, especially for small businesses. It’s best to do a lot of research and consult with experts before you draft the contents for this page.
With these pages, you can already have a fully-functioning website for your small business. You shouldn’t skip any but you can opt to add a few more if you find it necessary. Just don’t add too many, however, as they might create clutter and bog down your site.